Diversity Includes Disability
Approximately 14.3 percent of the population in Canada has a disability (4,824,805 people). The Royal Bank has estimated the buying power of this group at around $25 billion. From 2006 HRSDC Report.
“Enabling increased workforce participation among persons with disabilities will not only increase their individual and family income, but it could also increase the GDP per capita in Ontario by up to $600 per annum.”
2010 Martin Prosperity Report: Releasing Constraints: Projecting the Economic Impacts of Increased Accessibility in Ontario
Persons with disabilities are an often under-utilized capable talent-pool. Diversify your recruitment practices to find the best person for the job. By including persons with disability in your workforce you are positioning your business for success.
- A diverse workforce is equipped to meet the needs of a diverse customer base.
- Between 2002 and 2006, the proportion of people with disabilities in Canada grew from 12.4 to 14.3 percent, increasing by 750,000 people.
- Diversifying the workplace to include people with disabilities supports your business’ ability to access this growing consumer market.
Employing persons with disabilities improves your business’ public image.
- A study by Paralympic Games Market Research found 40 percent of American households that include an individual with a disability and 32 percent of households without members with disabilities would be “extremely likely” or “very likely” to switch brands to support a disability cause.2
Innovation and development are the basis of a successful business. Equitable recruitment and employment strategies are at the cutting edge of labour market trends. Including persons with disabilities can bring new and creative problem solving skills to your workplace.
- An employee with a disability brings a unique set of life skills and experiences.
- An inclusive workforce can foster new approaches to customer service as well as the development of new products and services.
Accommodations are the product innovations of the future and universal access is becoming the norm. In hiring persons with disabilities you promote universal access which prepares your business for Canada’s future trends.
- Automatic door openers and accessible websites are two examples of past accommodations that are now commonplace.
- With the implementation of accessibility initiatives from 1992 to 2002, the hospitality industry experienced a 12 percent increase in revenue, attributable to increased consumers with disabilities.
- Statistics Canada. Participation and Activity Limitation Survey 2006: Analytical Report. 2006. Social and Aboriginal Statistics Division. Catalogue no. 89-628-XIE – No. 002. Page 11.
- Wright, Ruth in partnership with the Ministry of Citizenship- Government of Ontario. Tapping the Talents of People with Disabilities: A Guide for Employers. The Conference Board of Canada. Page 9.
- Cheng, Kipp. What Marketers Should Know About People with Disabilities. © 2002 DiversityInc.com. < http://disability-marketing.com/newsroom/diversityInc.php4 > Accessed June 1st, 2011.
What are the benefits?
A Skills Training Partnership saves employer time and money. A Skills Training Partnership is a customized recruitment project designed to employ fully qualified and dedicated employees with disabilities that fit your business.
- Employ the right person for the job
- Increase employee retention rates
- Decrease hiring and training costs
- Gain expert assistance regarding employment & disability
- Develop progressive hiring and recruitment practices
- Access an untapped pool of qualified and dedicated employees
- Increase employee diversity and meet your equity goals
The STP® Solution
A continuing challenge for society is to integrate people with disabilities into the national workforce. Systematic employment barriers continue to exist for those with disabilities. Due to these barriers, people with disabilities may not have the necessary transferable skills or the experience needed to compete in today’s labour market.
Many employers need assistance to address concerns and challenges in hiring persons with disabilities. In a CCRW cross-Canada employer survey (Diversity Planning for Inclusive Employment, 2005) employers identified a “mismatch” between the talent their business needs and the skills and abilities persons with disabilities, as job seekers, possess.
In order for Canada’s economy to grow, Canada’s labour force will have to expand. Improving employment opportunities for people with disabilities is beneficial to all Canadians. In the 2010 Canadian Chamber of Commerce report, Recession, Recovery and the Future Evolution of the Labour Market, it was stressed that for the Canadian economy to continue to thrive, employers will have to access its untapped labour force.
The Skills Training Partnership (STP)® model is a tool designed to enhance the skills of persons with disabilities while working directly with employers to address barriers to employment. STP® addresses this continuing dilemma in society by providing a solution.